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The psychology of digital marketing. Rory Sutherland, Ogilvy digital marketing



여기에서 프레젠테이션 슬라이드와 함께 전체 비디오를 시청하십시오. Ogilvy & Mather의 Rory Sutherland는 CMO Insight Summit 기조 연설에서 “심리적 통찰력이 기술 발전만큼 가치 있는 것”이라고 설명했습니다. GDS 그룹은 다양한 비즈니스 분야에서 최고의 인재를 모으는 국제 회의 및 정상 회담을 운영합니다. 이벤트 포트폴리오를 살펴보거나 다음을 방문하여 마케팅 산업에 대한 다른 콘텐츠를 확인하십시오. 매주 다음과 같은 기조 연설자의 하이라이트를 보려면 YouTube 채널을 구독하십시오.

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The psychology of digital marketing. Rory Sutherland, Ogilvy

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The psychology of digital marketing. Rory Sutherland, Ogilvy
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온라인으로 돈을 버는 모든 최신 방법 보기: 여기에서 더 보기
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23 thoughts on “The psychology of digital marketing. Rory Sutherland, Ogilvy digital marketing”

  1. Bloody AWFUL camera work! The speaker is talking about what is on his screen on the wall in the room there, yet the idiot cameraman is pointing the camera AWAY from that screen.

  2. The last ingredient listed on a whatever product is with a least concentration in that product, not because people would believe it has a magic healing properties.
    It’s amazing how much marketing “experts” are actually bulshiting and/or lack knowledge. My university professors were just the same.
    They really need to get their shit together. This way they look stupid and deceptive.

    Basically when they are met with hard core science as chemistry for example, all they are talking about suddenly becomes a product of their imaginary world they are trying to sell.

    On the other note, I salute this gentleman’s wit. Judging by the comments he’s very successful marketer. Accomplished to sell you his so interesting yet inaccurate story with utmost ease. Brilliant.

  3. 2) @47:38 whats terrifying is that the governments job is to make life objectively better for its citizens, and they've managed to convince themselves and each other that a subjective improvement is just as acceptable. FFS if you're going to be in this role, to make decisions that have an astonishing impact on the whole of society, then think about the consequences of applied psychology on the overall health of that society. In psychological terms, what Rory is advocating for in this instance is rule by order of psychopathy. people want hours of their lives back. they want to spend those 2-4 hours a day traveling with their families. cognitive suppression doesn't make that problem doesn't go away. over the long term, people will begin to internalize those emotions which are being suppressed by a sense of short term gratification, and that's going to result in profound effects.

  4. man, I appreciate the work but there are jus so many BAD assumptions to unpack here, that lead to horrible business decisions..
    1) @46:27 absolutely no one wants to spend a vacation day waiting for the cable guy… I mean, wow, the lapse of judgement there is daunting.

  5. My grandma was in marketing all her life with no degree and now I’m in the same boat. I did take a behavioral economics and group/work place psychology class, but I don’t have a degree and this was only 2 semesters in time. I do really well at my job but I’m about 30 minutes in and he for real just blew my mind a bit with her point of perspective.

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